Doggowalk - Simplifying pet walk booking
Role
UX Designer
Time line
4 weeks
Key focus Areas
User research
Prototyping
A/B Testing
Wireframing
Design System
UI Design
Problem
Busy schedules often make it hard for pet owners to give their dogs the care they deserve.
Many love their pets deeply but feel guilty leaving them home alone for long hours, especially when daily walks aren’t possible.
Solution
Design a user-friendly app that makes it easy for dog owners to find and book reliable dog walkers faster in their area, while also ensuring the safety and well-being of the dogs being walked.
Design Process
Understanding the user was a vital part of this project, I was responsible for both research's and visual designs
UNDERSTAND
DEFINE
IDEATE
DESIGN
TEST
User research
A qualitative survey was created to gather insights from dog owners, aiming to understand their preferences, habits, and needs regarding a dog walking app
Most participants expressed concern about their dogs feeling lonely. The feedback received through research made it very clear that users want an easy way of booking a trustworthy dog walker who will prioritize the safety and well-being of their furry friends
Key insights from the survey
86%
want an easy booking
95%
want trustworthy sitters
73%
wants real time tracking
Target Audience
Busy professionals
Elderly and mobility challenged individuals
People who need regular exercise and socialization for their pets
User Journey Map
To connect user pain to product value, I mapped the offline dog-walking journey
Two key friction points:
Finding someone trustworthy & fast
Confirming the walk without the back-and-forth
That helped me focus the design;
Fewer steps, faster booking, and clear trust signals
User Flow
To reduce friction, I designed a short, focused flow:
Launch app
View walkers
Schedule
Confirm and book
Get walk updates
Information Architecture
I conducted a card-sorting exercise to understand how users naturally grouped features. From this, I structured the app into 5 core sections:
Home
Search
Schedules
Pets
User profile
Ideation
I started by brainstorming ideas and creating a storyboard for the Dog walking app. From there, I developed paper wireframes to visualize the interface and design personalized guidance for scheduling walks and finding dog walkers
Usability Testing
An early version of the product was tested with five users in an unmoderated usability test. They tested the Figma prototype and gave their feedbacks
Test Results
Implementing feedback
Turning real feedback into better decisions
Introducing better signup experience
Faster entry with more flexible sign-up options, so users can get started in seconds
Solutions
Easy real-time walk tracking
Users can now monitor their dog’s walk in real-time
Solutions
Flexible payment options, fewer drop-offs
Multiple payment methods now reduce friction and support faster bookings
Solutions
Final Booking Flow
A step-by-step look at how users find, schedule, and confirm a walk
Other Screens
Other important views designed for a complete product experience
Impact
How the design improved the experience for real users
Reduced booking steps by 40%, helping users complete bookings in under 2 minutes
Solved key usability issues: onboarding friction, unclear scheduling, limited payment options
Improved user trust with live tracking, sitter profiles, and walk updates
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